Retail Merchandising Consultant
Website Project
Project Overview
This is a website refresh project. The client's website is several years old and the business focus has changed from residential and holiday design services to a more retail focused offering.
We worked through the design process with the client to determine the new requirements for their site. We will be implementing the new site in the Odoo Business Platform and will be utilizing the features of this system to support the goals of this website.
Our Goals
The goals of this website project are:
1. Establish credibility and build trust.
2. Demonstrate the design philosophy of the company.
3. Engage with site visitors to have them reach out for consultation.
Discovery
During the discovery phase of this project, we established a clear goal for the website. Subsequently, we conducted research tasks, including client research, competitor analysis, and identifying our target audience.
Gathering information about the client’s unique skills and design work allowed us to create a site that reflects their identity. Understanding our competition enabled us to stand out in the industry. Finally, defining our target audience helps us tailor our message effectively.
Describe and Design
With our research in hand, we set out to create a website that reflected the company design astatic and included the best parts of what we found from the research.
We started with defining what it is that this company will be offering to the clients.
Validate the Design
We found 5 people from the industry that could review our design and give feedback on what they liked and where we could improve the site, The feedback was helpful in seeing what was working and what could be improved. We implemented the suggestions and are confident that this website will meet our goals.
Develop and Launch
We were able to Lauch this site six weeks after we started. We did our research, designed and validated the site.
In just a few weeks we are filling up our sales funnel and have started a couple projects. The design process served us well.
Weeks on design
Researched companies
Validate participants
Project underway
The Research
1) Competitive Audit
2) User Testing of Website
The Design
Below you will find some of the design documents that were created for this project.
Validate the Design
Write one or two paragraphs describing your product or services. To be successful your content needs to be useful to your readers.
Start with the customer – find out what they want and give it to them.
The Launch
Just one short month after we began this project, we have launched the new site with the integrated features of Odoo Business Platform integrated into the website. .
